For Immediate Release
Minogues Beverage Centers rebrands to BEVS
MALTA, NY: The Vukelic family and Saratoga Eagle are committed to delivering fresh beverages to bars, restaurants, and retailers across the state. Their purchase of Minogues Beverage Centers in 2021 was a continuation of this commitment. The consumer-facing Minogues stores took the Saratoga Eagle distribution path all the way to the public.
Under new ownership, the four locations in Malta, Saratoga Springs, Wilton, and Queensbury were given interior upgrades and improvements including:
• Revised floorplans
• New shelving for easier sight lines
• New carpet and construction
• Robotic shelf talkers
• New signage
Saratoga Eagle has upgraded the user experience in these retail environments and wanted to apply that same improvement to their consumer-facing name and brand identity. The BEVS brand was created out of a desire to be short, to the point, and memorable. It's informal, and visually bold—yet bubbly. A retail delivery of unique and distinct offerings.
The tagline: Whatcha Drinkin? is a friendly conversation starter. The BEVS staff knows a thing or two about refreshments, flavor profiles, and how to connect a shopper with a beverage they're going to enjoy.
BEVS remains committed to offering the best refreshment in the Capital Region and is a modern, consumer brand built on the legacy of Minogue’s service since 1921.
