Helping Craft Breweries With Packaging & Design

Trampoline Has Successfully Rebranded Craft Breweries Like Paradox

PARADOX

Paradox Brewery has been a signature Adirondack brand since it first came onto the scene. The original brand colors were inspired by the brown and yellow signs of the Adirondack Park, which, while locally recognized and beloved, weren’t remarkable outside the region. The previous Paradox mark and message were often confused with other brewers in the region, and their draft and package sales were impacted—leaving them with a need to stand out on crowded shelves in an entirely new way.

As the brewery geared up to celebrate its 10th anniversary, the team wanted a new look to welcome the next chapter. The goal was to part with the ADK aesthetic and introduce a more universal look for national distribution and beyond.

A nod to the mountains and the history of place, but with a modern spin, Paradox's new brand upholds its roots and preps it for new adventures, forging ahead with a bold new look sure to win over even the toughest internet critics. It also had the unique distinction of launching the same year as the brewery sat in the perfect coordinates to observe the solar eclipse.

As the beverage industry faces competition from alcohol alternatives, the creation of a family of core beers and specialty beers positions Paradox to branch out into hop water and other NA options to provide their patrons and distributors with a variety to suit any occasion or mood.

Rows of colorful cans of Paradox Brewery beer against a black background, featuring styles such as Pilsner, IPA, Amber, Dipa, and Helles.

A can of Paradox Brewery's Clever Cortex Belgian-style white ale with orange peel and coriander, positioned between a beaker and a glass of water with a cloudy background.

Four cans of Paradox Brewery's Alpenglow Imperial White beer and a glass filled with the beer, with warm lighting and a blurred background.

A purple can of Paradox Brewery's One Handed Applause Citra India Pale Ale with condensation droplets, surrounded by white graphic hands and geometric shapes on a dark background.

A can of Merry Man beer placed in front of snow-covered miniature houses and a picket fence during a snowstorm.

A festive Oktoberfest beer mug with leaves on top, surrounded by fall leaves and beer cans from Paradox Brewery, set against a black background.

A can of Paradox Brewery's Bouch Tronic beer placed among a pile of used metal gears.

Three cans of Kölsch-style beer by Paradox Brewery, with one can in focus, displaying a dark blue and gold label. The cans are on a dark surface with a black background, with water droplets on the prominent can.

A can of Kölsch Affair Blood Orange beer surrounded by whole and halved blood oranges.

Pilsner Sales Up 24% from 2023 - 2024, 9.2% Increase in wholesale Revenue

Trampoline provided a complete rebrand, packaging update, and launch materials like photos and video which repositioned Paradox to appeal to a younger demographic. This has translated to improved sales, almost immediately, with Paradox Pilsner becoming the #1 selling Pilsner in New York*, despite not being distributed downstate, or west of Syracuse. Not to mention, 10th Anniversary merchandise sales during their celebration event topped $10,000 in a single day.

MEAN MAX

It’s pretty special when a small batch brewer in NYS teams up with a small, NYS Women Owned Business to update its brand. For years we had been neighbors, choosing Mena Max as our place to unwind, celebrate, and just kick back. When Mean Max came to us looking to update their brand on the heels of their Troy location opening, we were thrilled with their trust in us. Their original logo was dear to them and letting it go was not something they took lightly.

Whenever we work on a rebrand, whether for a craft brewery or a service based business, we take great pains to ensure that all stakeholders are ready, because the long term success of a rebrand depends on the consistent usage of it. We understand that a brand update is an emotional and momentous step. We worked to ensure that the update felt like progress and not loss.

They wanted something modern, more industrial, and a bit more emblematic of their services—where the old logo didn't speak directly to beer. Our final mark utilizes an "MM" nested inside of a hop cone shape as well as an industrial typeface that speaks to the mill towns that both of their locations are in.

LEARN MORE

“We owe a debt of gratitude to Trampoline and its amazing team! You guys rock.”

-— Dave Walls, CEO/President”

Blue beverage label with a white skull and orange peanuts. The product is called 'All fluffed Up' with peanut butter and fluff porter. Contains alcohol and is recommended for ages 21 and over.

A pineapple flavored cream ice pop with pineapple and vanilla flavoring, featuring a green label with the words "Cream Ale with Pineapple & Vanilla."

A bottle of Orange Creamsicle ice cream beer from Mean Max with a label featuring an illustration of an ice cream bar. The label contains details about the beer, including its alcohol content, brewing location in New York, and flavor description.

Label for a sour ale with pineapple and coconut, named 'Never Say Never,' showing black and yellow illustrations of a pineapple and a coconut, with text describing the beer as a rotating sour ale with a tasty, refreshing twist.

Orange label for Shotgun's Porter beer, featuring an illustration of a deer's head with antlers and a coconut shell, with the beer description and alcohol content.

A beer label with a dark background and orange text. It features an illustration of a person painting at an easel on a rock. The label includes the text 'Artist Rock' and mentions ingredients like red ale, along with brewing details and a barcode.

A craft beer label for M80 American Pale Ale, featuring a wild explosive firework on top of a tilted can, with text about ingredients, alcohol content, and brewing information.

Beer label for Gien Street American Lager with blue text and graphics on a dark background, featuring a building illustration and regulations about alcohol consumption.

Bright blue beer label for 'More Funner' Pale Ale, featuring colorful confetti and white text that provides a description of the beer as a hazy pale ale with hop flavor topped off by a citrusy aroma. The label includes various brewing and warning inf

Label of a beer called Johns Brook India Pale Ale, featuring a mountain landscape and details about the beer's alcohol content, style, and brewing information.

Green label for Panther Gorge India Style Pale Lager with mountain and forest illustration, text details about brewing ingredients and alcohol content.

Label for Lake Tear of the Clouds Double India Pale Ale by Mean Max Brewery, featuring a mountain landscape with trees and clouds in purple, and various brewery and beer information.

Label for a blonde ale beer called 'Watch Point' with a visual of a coastal scene including a bird perched on a navigational marker, and various informational texts about the beer, brewing details, and health warnings.

Beer label for TAHAWUS India Pale Ale with a yellow mountain and sun graphic on a dark grey background, featuring yellow text with beer details and health warnings.

Beer label background in dark gray with orange text and illustrations, including a mountain and trees, for 'Lower Wolfjaw Double India Pale Ale' brewed in New York by Glens Falls.

A beer label for Roostercomb Double India Pale Ale, brewed in Glen Falls, New York. The label features a pink mountain and forest illustration, with pink text on a black background, including brewing details and alcohol content.

A label for Hedgeshop India Pale Ale beer featuring green text and graphics on a dark background, including a wooden sign illustration and details about the beer and brewing process.

A label for a strawberry cream ale beer, featuring a pink illustration of an ice pop on a stick and text about the beer's features and ingredients.

DACKER

Dacker Adirondack Ale was a standalone product for Davidson Bros. Brewing Company, who took the Upstate New York craft brew scene by storm in the early 2000s. They asked Trampoline to help them create and additional product, complete with a unique backstory, to expand their ability to have multiple offerings on store shelves and distributor line-ups.

This brand, heavily informed by the Adirondack mystique, featured the story of Duncan Kincaid, a lumberjack who traveled by float plane deep into the High Peaks on adventures that inevitably made him thirsty. To strengthen the launch of the brand, we created content that celebrated the Adirondacks, the indomitable spirit of adventurers, and the exclamation point that a cold beer can add to the end of a day. The tagline “Knock Back a Dacker!” can still be seen on T-shirts throughout the Park.

RYLEY’S

This seasonal offering from Davidson Bros. was light and refreshing—and the brand was inspired by a classic lakeside summer Upstate. “Live the Life,” or so the tagline says.

Ryley took on a life of its own, jumping off store shelves and getting crushed on docks throughout the ‘Dacks. Cheers to summer!

BIG SLIDE BREWERY
& PUBLIC HOUSE

The Lake Placid Pub & Brewery needed a test-kitchen for experimental eats and new ale flavors. Rather than creating a second location with identical branding, they sought out a new brand. Owner, Chris Ericson, knew what he wanted the name to be, embracing the Olympic spirit of the region, with a nod to one of the High Peaks, Big Slide just needed a face.

Working closely with their team, we created 4 design paths for them to choose from for Big Slide Brewery & Public House. We knew a hop was almost a foregone conclusion, but the element of the jumping facility and a playful typeface made for the kind of energy they wanted. This flexible logo design gave Big Slide different elements to use on packaging, merch, and in the space itself.

They created Big Slide to be just that: an introduction to the Lake Placid craft brew scene. On your way up RT. 73 you’ll find it—in the shadow of the Olympic Ski Jumping Complex.

DRUTHERS

Our work with the Druthers brand took place at the height of their formidable rise to a multiple-location destination. Built on a love of family and fellowship, the Martell brothers have created a brewing behemoth. Our work with packaging, illustration, sales collateral, and on-premise messaging helped to launch the Albany and Schenectady brewpubs.

Whether you’re sipping on the Saratoga Lake waterfront, dining overlooking the Mohawk River, ordering a beer on Broadway in Saratoga, out for lunch in Albany, or taking a break in Clifton Park—it’s tough to miss a Druthers.