Giving back and creating jobs with Capital Roots
Capital Roots came to us as Capital District Community Gardens. The name they loved had become the thing that weighed them down. Changing the name was providing for a future they could grow into and use to serve the community.
A refreshed identity
a stale, outdated mark that couldn't compete
a modern look to welcome visitors old and newAn expansive brand showcasing community programs and initiatives
Capital Roots was the parent of nearly a dozen programs and initiatives, for brand clarity and audience & donor engagement brand consistency was critical. An organic and friendly typeface paired with a vibrant, early palette allowed individuality within a system.
