1,200% increase in online views for Paul Smith’s College
Attention spans shrink and competition mounts, but in the end, if you can catch their eye or stop their thumb, you’re golden. Videos and ads featuring PSC students in their natural environments were transfixing and wildly shareable.
A refreshed identity
Dynamic storytelling through engaging videography
When the classroom is a forest and the professor’s assistant is a yellow Labrador retriever, is there any choice but to take the camera gear to the woods? The PSC video suite went from the cleanliness of the culinary facilities to the aft seat in the canoe in the middle of the St. Regis, allowing the Smitty story to be shared by the people who know it best – the students living it.