A person wearing running shoes walking or jogging on a leaf-covered trail in a forest, with an overlay of a digital illustration of a leg with highlighted bones and joints.

WELCOME

OrthoNY

Cartoon illustration of a yellow face wearing sunglasses and a hat with a band, resembling a beach or summer accessory.

You're ready to use your communication for brand awareness and to gain market share. Let’s get started.

The core of what our agency does is brand stewardship, whether we create, update, or work within an existing brand. It is our duty and privilege to help it take root and grow to its fullest potential. 

The process of creating or reshaping communications requires shared vision and trust. Our team works collaboratively. We approach our work considering what will happen after the project, which is to say, our goal isn’t to complete a deliverable, it is to create sustainable momentum.

We’re also fun to work with, which we think comes through in the designs we create and the relationships we build along the way.

—

The following TestBounce™ discovery survey is brand focused to sync your audience’s expectations with the OrthoNY brand. It also serves to bring the organization’s stakeholders and key decision makers together on the same page and set goals based on those expectations. The results will provide a solid foundation to assess future branding and marketing efforts. 

TAKE YOUR TESTBOUNCE

— A Brand Identity Survey —

This is a custom TestBounce form for OrthoNY.

Please provide responses as feedback from your chosen stakeholders and key decision makers.

  • Below, please review marketing from other Ortho practices—some in market, others further afield.

    The out-of-market campaigns included below were chosen for their approach to consumer (patient) focused messaging. Note that local competing practices at Nathan Littauer and St. Peter’s Health are using video as their primary medium of communication. Broadcast, social, YouTube.

Basset Healthcare Direct Mail
Columbia Memorial Advertisement
Albany Med Social Graphic
Bassett Healthcare Direct Mail
Poster featuring a golden retriever sitting at the top of stairs, with an upcoming pet care event promotion for joint pain treatment at a veterinary joint care center.
Nathan Littauer Video Testimonial
Albany Med Social Graphic
Close-up of two people holding hands, one with slightly hairy arm and the other with a smoother arm, with the text "It’s more than a hand. It’s what holds you together." and information about Mercy Health Orthopaedics and Sports Medicine.
Billboard with a photo of a smiling elderly man and a young boy, promoting partial knee replacement with the message 'Say NO to knee pain' from Bassett Healthcare Network.
Group of six people standing in front of a sign that reads 'Adirondack Orthopedic Physicians & Surgeons,' with a parking lot and trees in the background.
A man in a pink shirt and beige pants swinging a golf club on a golf course with trees and a golf cart in the background, promoting post-surgery orthopedic care in Milwaukee.
Close-up of a person holding their knee, which appears to be in pain.
A split image with a man in an office setting shaking hands with a doctor, and a person playing basketball on a court. Text overlay says 'CHOOSE FLEXIBILITY'.
Medical professionals in surgical scrubs and caps shaking hands in an operating room or medical supply area.

— APPENDIX / FAQs —

  • Depending on the extent of your project and feedback turnaround time, an average creative campaign can take 3+ months to complete.

  • You can expect a Round 1 presentation to include up to three (3) options based on your TestBounce answers and our discovery phase.

  • This helps streamline our process—and it is invaluable for our design team to hear directly from all key decision makers together at one time.

  • A refresh is adjusting the current marketing with only minor changes (color palette, simplifying, etc.). A redesign is a more complex process that usually involves new goals for the organization which are best served by an entirely new approach to creative.

  • Yes, 100%. Let's connect and we'll work together to develop both internal and external communication strategies for your new logo rollout through an additional scope of work.

  • Branding isn't just about the logo. It's how the logo is applied to all collateral, campaigns, videos, infographics, copywriting, etc., in addition to typography, color palette, voice, tone, etc. Are you ready to jump in?

  • Your creative assets will include vector, print, and web-friendly files; this will cover all forms of your advertising (as applicable).

    (See below)

  • Give us a call or shoot us an email! We're here for you.