CLS FARMS

For our work with CLS Farms, our goal was to consistently infuse the Farm’s tagline, “Intense Climate. Bold Flavor,” into various aspects of its brand. Using bright colors and imagery along with typography that pops, we delivered creative that turns heads in a competitive market.

Recently, we worked with the Farm to create an exciting (and fruity) brand campaign during a time when we couldn't meet in person. With innovation, virtual mood boards, the inevitable services of Zoom, and the ripeness of an apricot, we think the result turned out pretty sweet.

  • Advertising, Branding, Collateral, Digital & Social, Event/Promotional Materials, Merchandise, Photography, Signage, Videography, Website

  • CLS is a Fifth-Generation Family Farm Located in the Heart of the Yakima Valley, Washington

  • Account Manager, Animator, Art Director, Brand Strategist, Copywriter, Creative Director, Graphic Designer, Illustrator, Proofreader, Videographer

Updated logo and brand for CLS Farms, Yakima Valley Washington with green outline, hop icon and brown background with white lettering
Updated branding and logo seen on letterhead, envelopes and business cards
CLS farms branding in green and white lettering on a black and grey hat on a farmer in Washington
CLS farms updated logo on a farm truck in the hop fields in Washington state
updated CLS farms branding in green and white lettering on brown wooden sign outside their farm building in Washington
CLS Farms logo on a worker's safety vest who is wearing it while working in the fields in Washington
CLS Farms updated branding on cardboard produce boxes
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Illustrated logo for El Dorado Tropical Hop with black and pink typography and drawing of a hop
 

Timed to launch ahead of the 2019 Great American Beer Festival in Denver, the redesigned El Dorado Hops site set the tone for the ingredient beer makers can’t get enough of. The Tropical Hop, bursting with flavor and personality, deserved its own campaign, swag, and site.

 
El Dorado Grower Guide branding and style guide flatlay with iconography, typography, marketing tips and more
El Dorado hop CLS Farms pink bandana merchandise
El Dorado hop CLS Farms sticker featuring desert landscape and vegas-style lights
El Dorado hop CLS Farms black t-shirt with the text "Eldo" and cartoon shark
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El Dorado hops CLS Farms turquoise bandana merchandise with text "Freedom For Your Beer!"
El Dorado hop CLS Farms green t-shirt with the text "Eldo" and cartoon sunglasses merchandise
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Print advertisement for CLS Farms El Dorado hop with the text "Freedom for Your Beer" with a pink desert landscape, vegas-style lighting and a waterfall coming off a beer can
 
Digital motion graphic banner ad for CLS Farm's El Dorado Hop
 
Digital Ad and Email graphic for CLS Farm's El Dorado hops
 
 
 
CLS Farms Organic Fruit Yakima Valley logo with cartoon peach
 
 
Behind the scenes photograph of a graphic designer's notebook featuring sample logo drawings for CLS Farms
Behind the scenes photograph of a graphic designer's notebook featuring sample logo drawings for CLS Farms Organic Fruits
Behind the scenes photograph of a graphic designer's notebook featuring sample logo drawings for CLS Farms Organic Fruits
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Trampoline Partner Amanda Magee on a zoom call presenting updated logo concepts to CLS Farms Organic Fruits
 

When CLS Farms came to Trampoline to design a new Organic Fruit brand with the goal of creating excitement, our design team was eager to take a bite, geeking out over apricots like we do beer.

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When CLS Farms came to Trampoline to design a new Organic Fruit brand with the goal of creating excitement, our design team was eager to take a bite, geeking out over apricots like we do beer.

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Scaling is a Universal Challenge. 

Success often creates its own set of problems, and for CLS Farms, a growing demand for its hops meant looking beyond its own fields.

Rather than simply increasing production, which would have been a labor and logistics nightmare, CLS Farms made the strategic decision to partner with contract growers throughout the Pacific Northwest. But there was one non-negotiable: the hops had to meet the same standards that had earned the CLS its reputation. To make that possible, CLS Farms developed a rigorous set of quality metrics that ensured every contracted crop delivered the flavor, aroma, and consistency brewers expect.

Recognizing that this wasn't just a process but a competitive advantage, CLS Farms chose to give the system its own identity and introduced Flavor/Edge.

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