INDIAN LAKE
The town of Indian Lake sought a better, visual flag to wave, one that would capture interest to potential visitors and represent its true DNA—an adventure hub for local and regional visitors. Our process included soliciting feedback from area stakeholders and visitors to truly understand the place.
Visually, we started with a flagship symbol that resonated with most visiting the region—a placid canoe showing reflection and movement, along with sub-brands that spoke to Indian Lake’s true adventure roots and “Naturally Different” personality.
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Advertising, Booth Graphics, Branding, Collateral, Digital & Social, Illustration, Merchandise, Photography, Signage, Videography
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Destination Vacation area in the Adirondack Park, NY
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Account Manager, Animator, Art Director, Copywriter, Creative Director, Graphic Designer, Illustrator, Production Coordinator, Proofreader, Web Developer
Come to Indian Lake and discover an Adirondack destination so unspoiled that if we didn’t tell you, no one would.
