Lake George RV Park

The Lake George RV Park has been in operation for nearly fifty years and has continuously drawn high customer ratings and continued repeat visits. Even with a successful business model, we all need to flip the pages every now and again, to stay motivated, relevant, and feeling good.

To modernize the branding for LGRV Park, we worked to create a full-illustrative rebrand of their existing logo, signage, new features, and website. Bright colors, fun characters, and more bring the spirit of the park to life.

There’s fun in site!

Advertising, Branding, Collateral, Digital & Social, Merchandise, Photography, Videography
Tourism Destination in Lake George, NY
Account Manager, Animator, Art Director, Brand Strategist, Copywriter, Creative Director, Digital Designer, Director, Graphic Designer, Illustrator, Media Buyer, Photographer, Producer, Production Manager, Proofreader, Talent Coordinator, Videographer

Little boy laughing wearing a swim shirt at Cascade cove at LGRV park

two people biking through a sunny, forested trail at LGRV park

people gathering around a campfire in front of an RV strung with outdoor lights in the evening at LGRV

People roasting marshmallows over a campfire in the evening at LGRV

large yellow bucket pouring water down at cascade cove water park in LGRV

two young children jump into a crystal clear swimming pool laughing at cascade cove, LGRV

little boy laughing while playing at a playground at LGRV

aerial view of LGRV park and cascade cove, nestled in the mountains and trees of the Adirondacks

woman kisses little boy on the head while swimming in a pool together at cascade cove at LGRV park

sun dappled roads surrounded by trees showing RV's parked

people laughing and roasting marshmallows around a campfire in front of an RV strung with outdoor lights in the evening at LGRV

Meet the Gang

We collaborated with the park to create “Toasty,” a marshmallow mascot who represents the park everywhere from collateral materials to Twitter (@Toasty_LGRV). Seeing the enduring success of Toasty, we added to the gang and introduced Frank, Arvie, Lily, and Grammy, all of whom help enforce rules in a friendly way and weave even more fun into the park system.