NORTH WARREN WILDS
Three communities in the northern part of Warren County, NY were keen to make the case to visitors that their hamlets and villages had a lot to offer. Situated just north of Lake George, the smaller towns of Horicon, Chester, and Johnsburg are home to beautiful, but lesser-known destinations like Brant Lake, Stone Bridge & Caves, Gore Mountain, and Revolution Rail.
Working closely with a committee of stakeholders, Trampoline developed a branded placemaking campaign for the region, with individual badges for each town. Adventure Has a Cabin Here.™ is a tagline that starts the conversation about all the outdoor activities available to visitors.
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Advertising, Branding, Photography, Signage, Videography, Merchandise, Outbound Marketing
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Destination Marketing for the hamlets and villages of North Warren: Brant Lake, Chestertown, Johnsburg, North Creek, Adirondack, and Pottersville.
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Art Director, Community Liaison, Copywriter, Creative Director, Focus Group Coordinator, Graphic Designer, Proofreader
Brand Documents
“Creating a placemaking campaign that unites several destinations was a challenge. The North Warren Wilds campaign makes the case for these communities as an alternative to Lake George. For visitors, that means a diversity of activities, and for residents, it is an identity that resonates."
— Sean Magee, Creative Director
