NORTH WARREN WILDS
The City of Oneonta has two colleges, a beautiful downtown, and aspirations of introducing itself to more people. The City was ready to reposition itself to welcome a new wave of tourists, potential residents, and more seeking a better quality of life upstate.
As part of their Downtown Revitalization Initiative, the City selected Trampoline to be their design consultant and partner for a rebranding and wayfinding signage initiative. The “We’re Onta Something™” platform yielded a responsive brand identity and tagline system with bright and bold imagery, bringing a fresh and cohesive personality to the city.
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Advertising, Branding, Photography, Signage, Videography, Merchandise, Outbound Marketing
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Destination Marketing for the cities of North Warren
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Account Manager, Art Director, Community Liaison, Copywriter, Creative Director, Focus Group Coordinator, Graphic Designer, Proofreader
Brand Documents
“Oneonta is preparing to roll out a 21st-century welcome mat with an ambitious wayfinding signage update, a facade program, and a new marketing campaign."
— Gary Herzig, Former Mayor
