PARADOX BREWERY
Paradox Brewery, an independent, veteran-owned craft brewery, specializes in brewing innovative beer out of its state-of-the-art facility in the mountains of the Adirondacks. After investing in a new brewery and tasting room in North Hudson, it was time to try a fresh approach to marketing beyond the ADKs.
In response, our design team created the "crowntain," a nod to the mountains and the history of place, but with a modern spin—the crown as a sign of quality ingredients and incredible beer. The "impossible shape" references the namesake Paradox Lake and its endless back-and-forth flow with nearby Schroon River.
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Branding, Packaging, Photography, Advertising, Collateral, Merchandise,
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Craft Brewery in North Hudson, New York
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Account Manager, Art Director, Graphic Designer, Illustrator, Production Manager, Proofreader
“Right from the TestBounce, Trampoline got us thinking critically about our brand and how we could better reach our target market with new branding. These folks have also been great at connecting us to people from other local businesses, helping our own and other businesses succeed in our area. Cheers!”
— Devon Hamilton, Director of Operations
