FEATURED ARTICLES
FEATURED
Scaling U.P.
A new identity for a snowy Upper Peninsula ski destination called for swag to match the stoke.
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A new identity for a snowy Upper Peninsula ski destination called for swag to match the stoke.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.