Live Like You’re On Vacation
Working together with the Saratoga County Chamber of Commerce, in conjunction with the Adirondack Regional Chamber of Commerce and the Saratoga County Capital Resource Corporation, we created a series of videos to accompany a marketing campaign aimed at attracting new generations to the region, showcasing the many visitor attractions and what it's like to live here.
Live Like You’re On Vacation is a multi-faceted recruitment campaign geared toward tourists who already love visiting this region and professionals considering relocation. The campaign highlights the three regions – Saratoga, the Adirondacks, and Lake George – in an effort to showcase the variety of opportunities available to residents.
“When you live in the Saratoga, Adirondack, and Lake George region, you are truly living like you’re on vacation. From historic horse racing to millions of acres of protected forests to the Queen of American lakes, we have all of this – and much more – right in our backyard.”
“We know that people love to come visit this region, and we benefit greatly from tourists who want to experience first-hand what we have to offer. But imagine if those tourists became permanent residents. It not only benefits the area economically, but it also expands and grows our communities.”
The Chambers plan to work collaboratively with local employers looking to hire staff from outside of the region. A unique component of this campaign is that digital ads and emails were sent and shared with past visitors and tourists as part of a spring campaign when local employment needs traditionally increase.
The campaign’s first email to visitors in the Saratoga County Chamber’s database was opened by 9,000 people. Additionally, in the first two weeks of the digital ad campaign the new webpage - www.saratoga.org/tourism/live-like-youre-on-vacation/ - became the #1 most viewed page on the chamber site with ads generating more than 132,000 impressions.
The Live Like You’re On Vacation campaign will run for the remainder of the year with plans to spotlight the region seasonally, promoting the wide variety of options residents have in this four-season destination.
To learn more, visit: https://www.saratoga.org/tourism/live-like-youre-on-vacation/ .
The campaign was created with the assistance of the Saratoga County Capital Resource Corporation and a matching grant from National Grid US, through the New York State Public Service Commission approved Economic Development Plan.
