FEATURED ARTICLES
FEATURED
The Concept: What Does It All Mean? #000019
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
Here’s to you, 2024.
A final tip of the cap to 2024 and all the brands that came with it. It never gets old seeing these designs come to life in the wild.
The Concept: Social Marketing, Issue 000016
Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?
The Concept: Is Video Worth It? Issue #000015
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).
The Concept: The Power of the Grid. Issue #000014
The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is...
Summit Series: Success Despite Storm
We wouldn’t let Hurricane Debby be the downer that she so desperately wanted to be. On Friday, August 9th, Trampoline held its first Summit Series conference, a unique take on a marketing conference in which we took to the trail to talk, both business and personal, build relationships and answer questions.
The Concept: Summit Series. Issue #000013
We're hosting a single-day marketing conference, and it's an outdoor affair. The Trampoline creative team will be hiking the short but rewarding Bradley's Lookout trail in Bolton Landing to talk through strategy and design decisions, sticky points, ideas, you name it.
Another Summer of Theater Magic.
This June, Adirondack Theater Festival kicks off its summer season featuring posters designed by our very own graphic designers. Bringing the shows to life through graphic design, we put the spotlight on the diversity of the shows, the force of community in the arts and beyond, and the resurrection of the magic of theater.
The Concept: Content Marketing. Issue #000012
Content marketing campaigns are built to solve a specific issue or to position a brand in a certain way. The goal of outbound communication is less focused on the bottom line and more dedicated to reputation and/or awareness.
The Concept: ROI. Issue #0000011
Will investing in outbound marketing improve my bottom line? Can it be done for less expense? What is the ROI on a brand investment, a creative campaign, or a video series? So many questions! Such uncertainty…
OPEN CASTING CALL for DIVERSE TALENT (June 25 & 26)
We are looking for diverse talent for an upcoming tourism video and photo shoot in Southern Vermont. We are seeking all race and gender representations, ethnicities, and abilities while looking for a wide range of age representation—including families. The tasks will include hiking, biking, watersports, and other outdoor activities.
The Concept: AI. Issue #0000010
Love it or hate it, AI is here to stay. Over time, its uses have become more focused, more regulated (see the WGA strike), and perhaps more reasonable. And while that won't always be the case as the technology becomes better and smarter, it is up to the creatives to dictate its use (and its abuse)—at least where we can.
Celebrating B Corp Month
B Corp means that we're committed to being a force for good: to being inclusive, to being impactful in our communities, and to bringing good design to others with respect, transparency, and value.
The magic of theatre returns to Glens Falls.
To bring the 2024 Adirondack Theater Festival shows to life through another medium, graphic design, we put the spotlight on the diversity of the shows, the force of community in the arts and beyond, and the resurrection of the magic of theater.
Feel the Rush…of ROI.
With shorter attention spans within which you need to capture and hold someone's attention, a well-designed digital ad that has a clear call-to-action and impactful creative can leave the customer wanting to know more/go there/buy that, leading to a substantial ROI.
The Concept: QUOTABLE. Issue #000006
The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.
To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.
The Concept: MOMENTS. Issue #000005
While it is true that we live in a time of non-stop information and stimulation, the power of moments still exists—people crave experiences worth remembering, Easter eggs that ignite a core memory, frozen in time.
Open Your Door to the Outdoors
Each year, Trampoline works hand-in-hand with Lake George RV Park to create a summer campaign that is chock full of ol’ fashioned American fun. As the park has grown through the years, so has the scope of work that we deliver to Park owner and CEO Dave King, keeping his business up to date with media trends and platforms.
The Concept: CHESTNUTS. Issues #000004 & #000007
The lesson here is to be ready for what's next, whatever that may be. Do your research, adopt early if it makes sense. Don't get comfortable, keep moving forward.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.