North Country Rural Development Coalition (NRDC), formerly known as Pride of Ticonderoga, is a nonprofit focused on bringing prosperity to the North Country by partnering with local organizations to fundraise and determine the crucial needs of the community. Since 1984, NRDC has been awarded over $30.1 million dollars in grants for housing, economic development, and historic preservation programs.
As the organization entered its 40th year of service, it reflected on all that it had accomplished with the support of partners, local governments, and the community but acknowledged there was more work to be done. To that end, they introduced the 100 by 40 Campaign, an initiative to gather 100 new donors by the end of 2024.
With Trampoline’s experience in downtown revitalization, community development projects and municipalities, and raising awareness through design and marketing, we got to work designing a logo for the 100 by 40 Initiative, along with infographics, a digital campaign suite, direct mailers, and informational posters. Utilizing a color scheme that reflects the landscape of the Adirondacks and the North Country itself, the campaign is eye-catching, clean, and effective.
Our work for NRDC is an example of how Trampoline can help reshape an organization with authenticity and an eye for longevity. Projects like these are successful when they develop as a partnership. We get to know communities, listen to stakeholders, and genuinely plan for the most enduring impact we can have. Trampoline becomes an extension of your team.
NRDC has accomplished incredible things for the region, and it was Trampoline’s goal to create better awareness of the reach of the organization, as well as prepare for the potential for expansion.
We believe that with improved tools for communication and promotion, there is no limit to what you can achieve. Our team of Tramps can get you where you need to be.
