CITY OF ONEONTA

The City of Oneonta has two colleges, a beautiful downtown, and aspirations of introducing itself to more people. The City was ready to reposition itself to welcome a new wave of tourists, potential residents, and more seeking a better quality of life upstate.

As part of their Downtown Revitalization Initiative, the City selected Trampoline to be their design consultant and partner for a rebranding and wayfinding signage initiative. The “We’re Onta Something™” platform yielded a responsive brand identity and tagline system with bright and bold imagery, bringing a fresh and cohesive personality to the city.

  • Advertising, Booth Graphics, Branding, Collateral, Outdoor Display, Photography, Signage, Videography

  • Destination Marketing for the City of Oneonta, located in Central New York

  • Account Manager, Art Director, Brand Strategist, Community Liaison, Copywriter, Creative Director, Director, Focus Group Coordinator, Graphic Designer, Illustrator, Producer, Production Coordinator, Proofreader, Talent Coordinator, Videographer

Red brick storefronts and a sidewalk in downtown Oneonta, New York with green trees
A colorful plate of food from a restaurant in Oneonta, New York
A woman smiling in the sunshine with sunglasses on her head, a braid in her hair, and a green shirt
A man in a red shirt blows flame on a blue glass vase in a studio in Oneonta, New York
A close up of a biker's shoe as he mounts his mountain bicycle in Oneonta, New York
A woman with curly red hair stand in front of a colorful bookcase in a library or bookstore in Oneonta, New York
A person removes jewelry from a display in a store in Oneonta, New York
Four people walk through a tall field of grass in the sunshine with bikes and backpacks on in a recreational park in Oneonta, New York
A man outside a coffee shop in Oneonta, New York called Latte Lounge showcasing the culture of the city
A simulated computer screen showing the Oneonta website, with a photo of the city's downtown tourism area at dusk
 

“Oneonta is preparing to roll out a 21st-century welcome mat with an ambitious wayfinding signage update, a facade program, and a new marketing campaign."

— Gary Herzig, Former Mayor

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A streetlight in downtown Oneonta, NY with a bright vertical banner stating, "City of the Hills, Oneonta". Background is red brick historical storefronts and clean sidewalks
A welcome sign stating, "Welcome to Oneonta, City of the Hills" on the sidewalk leading into town with snow on the ground
A woman in a boutique with small tattoos are her arms and hands giftwraps using wrapping paper with Oneonta branding on it
A tradeshow booth outside is set up with Oneonta branding including various taglines, colors, typeface within the Oneonta branding
two Oneonta branded shirts folded, one a black polo with logo and one a grey t-shirt
a city bus is wrapped with Oneonta branding including the keywords for the campaign: adventurous, artistic, unique, delicious, outdoorsy, athletic
a woman running with a stroller and other people running in a town race by a large truckside banner advertisement for Oneonta, NY
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