BOATS BY GEORGE
Boats By George (BBG) was seeking a brand refresh with the goal of stripping things down to the most important elements that truly connect to their audience. The natural direction was a focus on a shared passion for Lake George and a love for boating, giving BBG’s ads a fresh feel and their customers a new experience.
We redirected their campaign to focus on the feelings that people experience on the water and away from the facts that are better left to the sales team. With this new look and feel, BBG saw a 15.9% increase in sales revenue from 2020 to 2021.
Cruise on to learn more….
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Advertising, Booth Graphics, Branding, Collateral, Digital & Social, Merchandise, Photography, Signage, Videography
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Premiere Boat Dealership and Marina on Lake George, New York
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Account Manager, Animator, Art Director, Brand Strategist, Copywriter, Creative Director, Director, Graphic Designer, Illustrator, Photographer, Producer, Production Manager, Proofreader, Talent Coordinator, Videographer
Live Your Best Life.
We designed a campaign focused on the various lifestyles of Lake George and connected them to respective boat brand/model(s) sold at Boats By George. With each video we gave customers the unmistakable feeling of being behind the wheel at sunset, on the water with the family, or feeling the breeze and the spray on a tranquil lake morning.
