SUNY AG

Three communities in the northern part of Warren County, NY were keen to make the case to visitors that their hamlets and villages had a lot to offer. Situated just north of Lake George, the smaller towns of Horicon, Chester, and Johnsburg are home to beautiful, but lesser-known destinations like Brant Lake, Stone Bridge & Caves, Gore Mountain, and Revolution Rail.

Working closely with a committee of stakeholders, Trampoline developed a branded placemaking campaign for the region, with individual badges for each town. Adventure Has a Cabin Here.™ is a tagline that starts the conversation about all the outdoor activities available to visitors.

  • Advertising, Branding, Website

  • Agriculture-focused, out-of-state digital awareness campaign through a partnership between SUNY schools

  • Art Director, Copywriter, Creative Director, Graphic Designer, Proofreader

  • Woman holding a bunch of grapes. Next to here are the words Bright Minds, Dirty Hands. SunyAgriculture.edu. Ag in NY logo is to the right
  • Hands planting lettuce plants with Bright Minds, Dirty Hands. SunyAgriculture.edu to the left. To the right is the Ag in NY logo
  • Man holding grain in hands with bags of grain in the background. To the left are the words “Bright Minds, Healthy Hands”. To the right is the Ag in NY logo

The Bright Minds, Dirty Hands campaign we saw over 3.8M impressions from our ads

Previous

logowall