FEATURED
FEATURED
The Concept: AI. Issue #0000010
Love it or hate it, AI is here to stay. Over time, its uses have become more focused, more regulated (see the WGA strike), and perhaps more reasonable. And while that won't always be the case as the technology becomes better and smarter, it is up to the creatives to dictate its use (and its abuse)—at least where we can.
Industry buzzwords (and what they actually mean…)
We know it can be hard to stop a conversation mid-sentence to say, “Could you define that word for me?” so we figured we’d share some commonly used advertising and marketing “buzzwords” below, glossary-style, that can help you confidently navigate those conversations.
The Concept: QUOTABLE. Issue #000006
The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.
To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.
The Concept: MOMENTS. Issue #000005
While it is true that we live in a time of non-stop information and stimulation, the power of moments still exists—people crave experiences worth remembering, Easter eggs that ignite a core memory, frozen in time.
The Concept: CHESTNUTS. Issues #000004 & #000007
The lesson here is to be ready for what's next, whatever that may be. Do your research, adopt early if it makes sense. Don't get comfortable, keep moving forward.
Our Turn to Launch
We’ve helped people bring their businesses online, navigating the ever-changing landscape of websites and consumer preferences. It’s powerful to accompany people through the exciting and nerve-wracking moment when you finally say, “Ok, it’s time.”
Why We Embrace Your Weird
Everyone’s a little weird, quirky, unique in their own way, right? Why not embrace those elements of our personality and bring them to the forefront, showcasing what makes us, well … us?
Bringing the Winter Stoke (and hopefully some snow too)
The most exciting month of the year. Fall turns into winter, snow gathers in the clouds and blankets the summits. Winter—the season we work toward for 10 months of the year—finally arrives.At Trampoline, we’re fortunate to be able to follow our passions online and offline.
Business during climate change: Code Red for humanity
As a design and communication agency, we want to contribute to conversations and efforts around climate change. Our clients often ask us to help with a green message.
Donation communication: Standing out for a cause
It's Giving Tuesday, 2020: a year that has pushed non-profit organizations to the brink organizationally, and financially. It's become a Tramp tradition to use this day to point potential donors toward our causes and clients, who are working hard to make a difference.
An Outbreak of Optimism
There is certainly no shortage of material out there covering the declining economy, government failure, the sick and dying, failing small businesses and the list goes on. As a small business owner (and to hang on to a sliver of sanity) I wanted to pivot and talk about the positives over the last 6 months as it pertains to Trampoline.
Graphic design at world's end: Recognizing the need to keep communicating
Against a backdrop of global warming, immigration issues, social unrest, and political posturing—do we really expect people to care about Pantone chips, frame rates, serifs, and spacing? Yes.
Time to define: what happens next?
We’ve moved beyond “unprecedented” as the adjective of the moment. The novelty of remote work and Zoom calls has faded. Headlines like New Normal and Uncertain Future run, while articles speculate on loan forgiveness and unemployment rates.
Respect the Spend
Is mountain biking the perfect activity? Exercise and adventure, socially distant outdoor destinations, and fun technical equipment...sounds like it to me. Based on the numbers, a lot of people are pedaling in that same direction.
Forced Change Can Reveal Positive Growth
We are often told not to fall in love with the first idea or design. Many times, if you challenge yourself to think past that first idea, you land on a new concept that is different and flexible. Exploring how many ways you can pivot a thought or the oddest thing you can think of—seriously, finding the unpredictable can be where you find inspiration.
Read the room: Communicating in times of crisis
After almost a month of remote work, following stay-at-home guidelines, we're finally seeing advertising that has been clearly influenced by a worldwide pandemic. For our part, we've been creating COVID-influenced content since February as part of our work for Glens Falls Hospital.
A Click Measuring Contest
As the saying goes: Likes don't pay the bills...sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction.