FEATURED ARTICLES
FEATURED
Mt. Rose to the Core
Mt. Rose ski resort in Lake Tahoe recently partnered with Trampoline to cultivate a brand strategy around what its users (pass holders, ticket purchasers, and employees) love most about the place.
Why We Embrace Your Weird
Everyone’s a little weird, quirky, unique in their own way, right? Why not embrace those elements of our personality and bring them to the forefront, showcasing what makes us, well … us?
Making music during a pandemic:
The changes we have witnessed and survived through COVID-19 have been business-altering across all industries. There were unimaginable losses that we mourned, while others passed largely unnoticed. The introduction of musical instruments to elementary school students was a potential casualty of lockdown.
Donation communication: Standing out for a cause
It's Giving Tuesday, 2020: a year that has pushed non-profit organizations to the brink organizationally, and financially. It's become a Tramp tradition to use this day to point potential donors toward our causes and clients, who are working hard to make a difference.
Graphic design at world's end: Recognizing the need to keep communicating
Against a backdrop of global warming, immigration issues, social unrest, and political posturing—do we really expect people to care about Pantone chips, frame rates, serifs, and spacing? Yes.
Track be nimble
Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.