FEATURED ARTICLES
FEATURED
The Concept: What Does It All Mean? #000019
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
Review: A Year of the Concept
A year in the books, 12 Concept newsletters chock full of advice, stories, industry tidbits, and more. As we move through the year, we write about the topics that are most relevant at the time: questions we’re getting, trends we’re seeing, work we’re proud of. Here’s a peek at what we reviewed throughout 2024. And as always, have a question or seeking an answer? ASK US.
The Concept: Social Marketing, Issue 000016
Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?
The Concept: Is Video Worth It? Issue #000015
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).
The Concept: The Power of the Grid. Issue #000014
The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is...
The Concept: Summit Series. Issue #000013
We're hosting a single-day marketing conference, and it's an outdoor affair. The Trampoline creative team will be hiking the short but rewarding Bradley's Lookout trail in Bolton Landing to talk through strategy and design decisions, sticky points, ideas, you name it.
The Concept: Content Marketing. Issue #000012
Content marketing campaigns are built to solve a specific issue or to position a brand in a certain way. The goal of outbound communication is less focused on the bottom line and more dedicated to reputation and/or awareness.
The Concept: ROI. Issue #0000011
Will investing in outbound marketing improve my bottom line? Can it be done for less expense? What is the ROI on a brand investment, a creative campaign, or a video series? So many questions! Such uncertainty…
The Concept: AI. Issue #0000010
Love it or hate it, AI is here to stay. Over time, its uses have become more focused, more regulated (see the WGA strike), and perhaps more reasonable. And while that won't always be the case as the technology becomes better and smarter, it is up to the creatives to dictate its use (and its abuse)—at least where we can.
The Concept: QUOTABLE. Issue #000006
The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.
To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.