Celebrating B Corp Month
B Corps, including Trampoline, are for-profit companies that meet high standards of social and environmental performance, transparency, and accountability.
— B Lab™*
You may have seen the ubiquitous B floating within a circle on food packaging, clothing labels, cleaning supplies, ad agency websites, and beyond. You may start to think to yourself... what is it?
Let us explain a bit more…
First off, March is B Corp month, a dedicated month for all B Corps to show the world how we move forward, together. Because B Corp certification isn't a destination—it's an invitation to join the journey to better business.
As a Certified B Corp as of June 2023, Trampoline is now among over 6,000 others globally certified throughout over 80 countries and 150+ industries by the nonprofit, B Lab. Not to be confused with the legal structure term "benefit corporation," Certified B Corp businesses must meet strict verification standards of social and environmental impact, all with the overarching goal of becoming a better kind of business.
What does it mean for a small ad agency in Glens Falls, NY? It means that we're committed to being a force for good: to being inclusive, to being impactful in our communities, and to bringing good design to others with respect, transparency, and value.
Examples include serving 20 different non-profits with our work with over $50,000 in donated services. It also looks like taking a stand with organizations we feel passionately about, speaking on behalf of causes that are important to us.
As a team, we work with groups whose values we believe in, we volunteer with organizations that fuel our purpose, and we partner with local businesses seeking an idea or a rebrand that'll move the needle.
